Nov
28
Facebook blackberry users gets 11 M
Monthly Active Users (MAU) 11,282,355
AppData is reporting that RIM’s Facebook app has 11,282,355 active users which puts it in the number 15 spot on the leaderboard of Facebook apps. Considering there are only around 28.5 million BlackBerry subscribers and Facebook isn’t preloaded on all those devices, it’s definitely an accomplishment.
Daily Active Users (DAU) 6,360,486
With over 6 million users visiting Facebook from their BlackBerry on a daily basis, there is a huge opportunity here for the native Facebook app. This should be justification alone for RIM to spend more money on updating the app to something as close to the full Facebook experience as possible.
MAU/DAU 0.56
RIM’s MAU/DAU ratio is really good at 0.56 and it puts them at the number 10 spot on the leaderboard. This tells us that of the total monthly user base, a significant amount of those users are highly active. This is pretty cool considering the app has a really limited amount of functionality, compared to the full Facbeook experience.
